Microsoft Dynamics 365 Customer Insights – Journeys (Marketing) empowers education institutions to orchestrate personalized, compliant, and data-driven engagement across the student lifecycle. The Dynamics 365 Marketing Additional Application for Faculty license adds capacity for designated faculty or departments to design, automate, and analyze campaigns alongside your primary tenant.
Key capabilities include real-time journey orchestration, email and SMS campaigns, event management, segmentation, consent management, and analytics—integrated with Dynamics 365 and Microsoft 365. This add-on aligns with academic use scenarios, enabling targeted outreach for recruitment, enrollment, alumni relations, and program promotions while maintaining data governance.
Prerequisites apply: requires a qualifying base environment of Dynamics 365 Customer Insights – Journeys. Licensing and availability may vary by region and program. For details, consult the official Microsoft documentation and education licensing terms.