Microsoft Dynamics 365 Marketing helps education institutions engage students, alumni, and partners with intelligent, automated campaigns across email, events, SMS, and social channels. The Dynamics 365 Marketing Attach for Faculty license is designed for eligible academic customers to add Marketing capabilities to an existing qualifying Dynamics 365 environment, enabling unified contact journeys, lead management, and consent-based communications.
Key capabilities include journey orchestration, real-time personalization, email and form creation, event management, segmentation, and analytics integrated with Dynamics 365 and Microsoft Dataverse. Faculty and administrative teams can align recruitment, retention, and outreach initiatives while maintaining data privacy and compliance controls.
Requirements: an eligible base Dynamics 365 application is needed for attach licensing. For detailed features and eligibility, consult Microsoft Learn and the official Dynamics 365 Marketing documentation.