Microsoft Dynamics 365 Marketing helps institutions orchestrate personalized journeys and boost engagement at scale. The Additional Contacts Tier 2 for Faculty subscription extends your contact capacity, enabling you to manage larger audiences for campaigns, event management, and analytics. Each unit adds 50,000 contacts to your existing Dynamics 365 Marketing environment, aligning with Microsoft’s tiered contact model for compliant outreach and reporting.
Designed for education scenarios, this add-on supports segmented communications to prospects, students, alumni, and partners while maintaining data governance and consent tracking. Easily scale as your database grows, without changing your core Marketing features or workflows. This add-on requires an eligible Dynamics 365 Marketing license and is administered within the same tenant for seamless setup and billing.
Source: Microsoft Dynamics 365 Marketing licensing documentation.